ROANOKE, Va. – There's a new colonel in town.
KFC announced that Jason Alexander, best known for playing the character George Costanza on "Seinfeld," will be its newest Col. Sanders.
The fried chicken chain started casting a series of celebrities in the role in 2015.
They've included Darrell Hammond, Ray Liotta and Reba McEntire, who was the first female to portray Sanders.
The Alexander ad campaign will promote the chain's $20 Fill Ups, which are buckets of chicken meant to feed groups.