Adidas campaign leads to racist, anti-Semitic tweets
Adidas has come under fire for a social media campaign which inadvertently led to the sportswear giant tweeting out racist, anti-Semitic and abusive terms to hundreds of thousands of followers. (CNN) - Adidas has come under fire for a social media campaign which inadvertently led to the sportswear giant tweeting out racist, anti-Semitic and abusive terms to hundreds of thousands of followers. But the stunt was hijacked by several users who changed their Twitter handles to include offensive terms. The incident also raises questions about why Twitter users were able to create racist and anti-Semitic handles, some of which appeared to use subtle misspellings in order to avoid detection. A Twitter campaign run by the New England Patriots in 2014 led to offensive names being branded on the back of the NFL team's jersey.