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Eco-fashion offers a renaissance for new Tunisian brands
Read full article: Eco-fashion offers a renaissance for new Tunisian brandsEl Bji is an example of a local Tunisian artisan whose craft and production of high-quality hand-made material is being incorporated by these new sustainable fashion brands. (AP Photo/Hassene Dridi)MAHDIA โ The sun is setting by the time Tunisian fashion designer Chems Eddine Mechri reaches the breezy, seaside town of Mahdia. Fashion brands in the West are getting serious about upcycling, too, including American brand Bode and Hotel, a Danish-French brand founded by Alexandra Hartmann. Guellaty notes that most Tunisians, still excited by the novelty of fast fashion brands that only started becoming available locally over the last decade โ are not so eco-conscious. Still, she has noticed more young Tunisians embracing their cultural identity and turning to local brands.
