UK says Instagram to crack down on hidden influencer ads
LONDON – British regulators said Friday that Instagram will clamp down on “hidden advertising” by social media influencers. It's part of an investigation into the influencer industry the watchdog launched two years ago. Regulators are concerned that Instagram wasn't doing enough under consumer protection laws to stop hidden advertising, which is illegal in the U.K. They want to make it harder to mislead people with posts that aren't labeled as ads. Instagram is also opening up its “paid partnership” tool, so that any user can display a label at the top of a post.