Steve Jobs was a master at "casting spells" to keep Apple employees motivated and working long hours, said Bill Gates, the billionaire co-founder of technology giant Microsoft.
"I was like a minor wizard because he would be casting spells, and I would see people mesmerized, but because I'm a minor wizard, the spells don't work on me," said Gates, the world's second-richest person.
Despite that, Jobs, the former Apple CEO who died of pancreatic cancer in 2011, was an example of "don't do this at home" in his style of leadership, Gates said.
Jobs was a singular case, Gates said, where Apple was on a path to die and goes on to become the most valuable company in the world.
Since Jobs' passing, leadership of the company has gone to current CEO Tim Cook.