Starbucks saw faster-than-expected recovery in the U.S. and China in its fiscal fourth quarter, giving it confidence as it heads into the new year.
Global same-store sales fell 9% from the prior year, a better showing than the 12% to 17% drop Starbucks anticipated in July. U.S. same-store sales were down 9% in the July-September period, while China’s fell 3%. Starbucks has 20,000 stores in the U.S. and China, or 61% of its total.
Starbucks President and CEO Kevin Johnson said shifts in service — like the introduction of curbside pickup to 800 U.S. stores and growth in delivery and mobile orders in China — kept customers coming despite the disruption in their routines.
In the U.S., transactions fell 25%, but when customers came, they spent 21% more per order. They bought more food, paid more for plant-based options and treated themselves to larger drinks. The early launch of pumpkin spice-themed drinks in August also fueled sales.
“Customers crave safe, familiar and convenient experiences,” Johnson said.
During the pandemic, U.S. sales have migrated from cities to suburbs and mornings to late mornings. Weekend sales are outpacing those on weekdays.
In China, new store openings drove sales increases. Johnson said Starbucks opened 260 stores in the July-September period in China, where it now has just over 4,700 stores.
Starbucks said 98% of its company-owned stores are now open. Limited or full lobby seating is now available in 63% of U.S. stores and 90% of stores in China.