Gucci unveils 'HaHaHa' collaboration with Harry Styles

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A model wears a creation as part of the Giorgio Armani men's Spring Summer 2023 collection presented in Milan, Italy, Monday, June 20, 2022. (AP Photo/Luca Bruno)

MILAN – By Monday's fourth and final day of Milan Fashion Week menswear previews for next spring and summer, designers seemed to have understood the assignment.

Looks appeared more weather appropriate than on the weekend, as soaring temperatures provided a reminder that warm-weather dressing can mean covered, but in a relaxed way that accommodates elegance and playfulness.

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Highlights from Monday’s shows:


Against the onslaught of streetwear and dressing down, Giorgio Armani is defending elegance in all seasons.

The 87-year-old designer’s Spring-Summer 2023 collection mixes classics with more unusual iterations, as the fashion world demands. Proffering elegance is increasingly a lonely job.

“I don’t know when we will feel the loss of the man who moves through life with this refinement,’’ the designer said after the show.

For his main line, Armani focused on casual, relaxed suits, for day or evening. There was movement in the loose trousers and jackets, but also in the graphic repeating prints that create the effect of waves. Print on print looks are insistently modern.

“It is true that it is nice to see a man dressed well in a suit. But it is also nice to see evolution of fashion. Bring on the basics, I have always done them in my life. It is also true that (the market) demands novelty,’’ Armani said.

On that front, Armani created tunic-length tops. Jackets and shirts have a sheen rarely seen in menswear. A well-tied foulard substitutes a shirt under an open jacket. A scarf creates a sweeping effect on top of a white suit.

The color palate was rooted in the seaside white and navy combo, melting into shimmering shades of blue and gray before exploding into combinations of purple, pink and seafoam green.

The shoe of the season is an unfussy espadrille, substituting the sneaker of recent seasons, and which Armani himself wore, showing them off with an ironic laugh. Caps had no brim, all the better to show off the face.

“Acceptable. Credible. More assured,’’ Armani said summing up the collection.


Alessandro Michele teamed up with Harry Styles for a between-season collection that infuses tailoring with adolescent freedom. The collection is titled “HaHaHa,” tapping a sense of joy and also the expression of their initials: Harry and Alessandro.

“In truth it was easier for him to play with me to create clothes, than for me to sing with him,’’ Michele joked with reporters at a preview for the collection inside a Milan vintage store.

Harry Styles was just embarking on his solo career when Michele exploded into the fashion world proposing what was a new era of gender-fluid dressing, looks that immediately appealed to Styles. Michele said the singer incorporated one of his debut pieces as Gucci creative director into his wardrobe as he was breaking out from “One Direction.”

The relationship has grown over the years and takes flight in frequent exchanges of fashion inspiration over WhatsApp.

“At times, WhatsApp becomes a mood board,’’ Michele said. Though two decades apart in age, the two have found common ground in fashion: Michele says Styles restored a sort of adolescent glee, while Styles has matured into more tailored looks. The dual influences are present in the new collection.

The pair created a series of endearing block prints against gingham, featuring the collection’s mascot, a grumpy teddy bear, as well as a munching squirrel, and a sheep and cherry combination. Gucci styles tailored suit jackets from the prints, and paired them with colorful, wide-legged trousers or distressed jeans. The prints are repeated on pajamas, while patches inject whimsy onto knitwear or a ribbed white tank. Accessories include an updated Jackie Bag covered with grommets.

Mixed on the racks of the vintage store, the Gucci HaHaHa collection was often hard to distinguish from the stock.

“It is a great compliment to me that it is confused with vintage,’’ Michele said. “Vintage means well-made.”


French designer Louis-Gabriele Nouchi understood the assignment for warm-weather dressing, creating easy to wear yet distinctive summer looks for Chinese brand Joeone built around trousers.

Nouchi’s designs combined Chinese draping with athletic hiking pants, including piping and secret utility pockets.

A print of the Chinese landscape “A Thousand Miles of Rivers and Mountains” by Wang Ximeng, featuring bold brush strokes of blue, green and ochre, created the season’s motif. Details from the painting appeared as a graphic print on a pair of wide-legged trousers, but also in patterns more subtly printed on jeans.

Shirtless models strode around the sunny courtyard of Milan’s Sforzesco castle, the bare torso displaying how the trousers rested perfectly on the waist.

“You have to wear the clothes to see the comfort. Pants are the most difficult piece to do in the men's wardrobe to be honest,’’ Nouchi said. “They have to be functional, they have to be comfortable. They really give you the tone of the silhouette, I feel, more than the jacket.’’



Zegna invited the fashion crowd for a sunset runway show on top of its factory in the Piedmont region, overlooking a vast natural park owned by the Zegna family and underlining the tight supply chain control at the family-run company.

The collection was imbued by lightness, in shape and in materials.

Forms were essential, borderline minimalist, ranging from sports suits with trousers or Bermuda shorts to tunics with inventive twists or intarsia knitwear recalling impressionist landscapes. Finer knitwear was near transparent, with hints of sheen that caught the slants of light. Bags include macrame cross body bags.

The color palette of tobacco, maroon, coffee with light blue and powder rose connected to the earth.

Zegna is moving to more sustainable use of materials, deploying fabric remnants and recycled materials, while maintaining tight control of its own supply chain which runs from the animal to the fiber to the garment, and investing in new sustainable production processes.

Toward that end, Zegna has pledged to plant 10,000 new trees in any city where it opens a new shop starting in 2023.

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