NEW YORK Apple Music is launching its first radio show in Africa.
Cuppy, the Nigerian-born DJ and music producer, will host the weekly one-hour show, which will be available at 9 a.m. EDT.
The show represents a journey from West to East and North to South, but importantly a narrative of Africa then to Africa now, Cuppy in a statement.
Apple Musics announcement comes the same week Universal Music Group said it was launching Def Jam Africa, a new division of the label focused on representing hip-hop, Afrobeat and trap talent in Africa.
The label said it will be based in Johannesburg and Lagos but plans to sign talent from all over the continent.