Beyond Meat is dropping “meat” from its name as it moves beyond the struggling market for plant-based burgers, sausages and tenders and expands into new categories like protein drinks.

Beyond Meat’s shares were trading below $1 Tuesday as investors fretted over the company’s plans to cut its debt by issuing more shares.

Beyond Meat reversed a sales slide in its third quarter, growing revenue for the first time since 2022 as it charged higher prices for its plant-based meat.

Beyond Meat has reported better-than-expected sales in the second quarter despite continuing weak demand for its plant-based meat.

Plant-based meat maker Beyond Meat urged investors to look past its mixed first quarter results Wednesday, saying a new, healthier burger just hitting U.S. shelves will help reignite weak sales.

Beyond Meat is revamping its signature plant-based burger, hoping that healthier ingredients will help it boost flagging U.S. sales.

Beyond Meat’s revenue fell nearly 9% in the third quarter as higher sales of its plant-based meat in Europe failed to make up for plummeting demand in the U.S. Beyond Meat on Wednesday reported revenue of $75.3 million for the July-September period.

Beyond Meat said its revenue plunged 30.5% in the second quarter as consumer demand for its plant-based meat substitute fell despite price cuts.

Beyond Meat says its first-quarter revenue fell nearly 16% due to lower demand in most markets for its plant-based meat.

Plant-based meat maker Beyond Meat said its revenue fell 22.5% in the third quarter as it cut prices in the face of weaker demand.

Plant-based meat maker Beyond Meat says it’s laying off 4% of its workforce.

Plant-based meat company Beyond Meat reported lower-than-expected revenue in the first quarter as it slashed prices and demand from restaurants fell.

Plant-based meat maker Beyond Meat reported lower-than-expected sales in the third quarter due to a slump in U.S. demand.

Beyond Meat's stock plummeted Monday after company executives struggled to explain the company's weaker-than-expected third quarter sales and answer questions about whether it will make plant-based burgers for McDonald's. On top of that, McDonald's raised questions earlier in the day about its relationship with Beyond Meat. McDonald's tested a Beyond Meat burger in Canada earlier this year, and Beyond Meat President and CEO Ethan Brown insisted that his company continues to work with McDonald's on the McPlant. Brown said U.S. retail sales of Beyond Meat slowed in the July-September period despite increased availability in stores. At the same time, Beyond Meat said sales to restaurants and other venues continue to struggle.

(AP Photo/Mark Lennihan, File)NEW YORK, NY – Beyond Meat is facing a growing field of competitors but on Monday it raised its sales forecast for the year citing its leading role a new wave of vegetarian products intended to more closely mimic meat. The upbeat sales forecast comes as Beyond Meat and rival Impossible Foods are facing more competition, including from food industry giants like Nestle and Tyson that are also looking to tap into the demand for plant-based options. Tim Hortons, for example, recently said it would not move forward nationally in Canada with a test of Beyond Meat patties. The fast-food chain didn't provide details on how much the burger contributed to U.S. sales, but said it sees momentum for continued growth for plant-based options. It previously forecast sales of more than $240 million.

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Brown's Impossible Foods, along with rival Beyond Meat, are two companies at the forefront of the plant meat revolution. Their mimicry of the beef burger includes making their patties "bleed" like beef burgers. They're very wired (to) the idea that they got to have meat," Brown says. He doesn't think it's a binary choice: You either eat animal meat or plant meat. Last year, Missouri became the first state in the United States to pass a law banning meat substitutes from calling the products meat.

Revenues reached $67.3 million in the second quarter, up from $17.4 million during the same period last year, a 287% spike. But they also expected smaller revenues of $52.7 million. Beyond is also selling 3.25 million shares of common stock 3 million from stock holders and 250,000 from the company. In the second quarter, the company has been making its mock beef and sausages available in more grocery stores and restaurants, said CEO Ethan Brown in a statement Monday. And in the second quarter, growth accelerated.