Tourism spending continues to climb in Southwest Virginia, with hotel revenue showing a nearly 7% increase in the Roanoke Valley as the region capitalizes on its diverse attractions, from hiking trails to sporting events.

A major cycling event is underway in the Roanoke Valley, set to bring a significant boost to the local economy. Roanoke is on track to become a premier mountain biking destination, and hosting the 2025 USA Cycling Endurance Mountain Bike National Championships is a big step.

On June 2, Roanoke City Council members discussed a proposed hotel tax abatement program.

Visit Virginia Blue Ridge talked about why the fall season brings a huge economic impact to Roanoke.