The Seattle Seahawks secured their second Lombardi Trophy with a commanding 29-13 victory over the New England Patriots in Super Bowl LX, though Virginia Tech students found the game itself somewhat underwhelming.

The Clintwood native and Virginia Tech alum is in his third season coaching at the NFL level.

On Friday, 10 News spoke to Bruce Bryan, an advertising expert from 5Points Creative, about the upcoming ads we can expect to see in Super Bowl LX.