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Petal it Forward program is a movement to spread the joy of giving and receiving flowers

ROANOKE, Va. – Eighty-four percent of Americans say the best reason for receiving flowers is "just because," according to a nationwide survey conducted by the Society of American Florists.

The Petal it Forward program is a movement to spread the joy of flowers.

Two people experience the joy: the person giving them, and the person receiving them.

Petal it Forward is on Wednesday, Oct. 23.