Jaimie León named general manager at WSLS 10

León joined Graham Media Group in 2006

ROANOKE, Va. – Graham Media Group, Inc., a Graham Holdings Company (NYSE: GHC) subsidiary, announced today that Jaimie León has been named Vice President and General Manager of WSLS, the NBC affiliate television station in Roanoke, VA.

Jaimie León joined Graham Media Group in 2006. As the Business Manager for WPLG-TV, the ABC affiliate in Miami, FL, she played a key role in the management and building of a new state-of-the-art broadcast facility, and a new broadcast tower. In 2014, León became the Business Manager of KSAT-TV, the dominant ABC affiliate in San Antonio, TX.

Emily Barr, President and Chief Executive Officer of Graham Media Group, said: “Jaimie has distinguished herself as a stellar business manager and key executive at Graham Media Group. Her keen focus and enthusiastic leadership has made significant contributions to the success of our Company. She is a dynamic leader with a strong sense of community and a deep respect for local news. I am thrilled to have her in this new role.”

“I am humbled and excited by this unique opportunity to join the WSLS, Channel 10 team. I am looking forward to working with the many dedicated journalists and broadcasts professionals who have made the Roanoke/Lynchburg area home. I am eager to get started and become a part this wonderful community,” said León.

León began her television career at WFOR-TV, the CBS owned & operated station in Miami, FL as an accountant in 2003. She went on to become the Business Manager for WWHB-CA (Azteca affiliate) and WTCN-CA (My Network affiliate) when acquired by CBS/Viacom.

A graduate of the University of South Florida, León holds a BS in Accounting. She attended the NAB Broadcast Leadership Training Program in 2016. She and her husband, Rick, have two children.