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Wholesale club, golf entertainment facility planned for land across from Valley View Mall

These and more are planned for 93 acres on the other side of Interstate 581

ROANOKE, Va. – The city of Roanoke has officially received a proposal to develop its largest swath of unused land.

Charlotte-based Pavilion Development Company submitted an application to rezone Evans Spring this week. The site is just across Interstate 581 from Valley View Mall, and Pavilion’s plan would finish the incomplete Valley View Drive/I-581 interchange.

“We’ve been aware that if this property is developed, it will be a large project,” said City of Roanoke Planning Administrator Ian Shaw. “Certainly having it actually filed is a pretty big milestone for us.”

According to the 114-page application, the planned development would extend Valley View Drive through Evans Spring. The development would include a “wholesale warehouse club,” a “golf-related entertainment facility,” a grocery store, and up to 300 apartments.

A public hearing on the rezoning plan will take place March 9, and Roanoke City Council will discuss the application March 16.

Council members passed guidelines for Evans Spring’s development in 2013, which requires potential developers to extend the Lick Run Greenway and integrate the development into the existing neighborhood. Shaw said that’s because the site is considered very important to the city’s future.

“If it’s done well, it could be a great benefit for Northwest Roanoke and a great benefit for the city," Shaw said. "If it’s done poorly, it could have negative consequences all around.”

The planned development would mostly transform vacant land, but some residents between Andrews Road and Interstate 581 would be forced to move if it is approved. That includes Donald Burnette, who said he is open to relocating.

“We can either go along with this program and make a little money to go buy something else, or they can roll over us,” Burnette said.

Burnette has lived on Top Hill Drive NW for 15 years. The houses on the street, including Burnette’s, would be demolished under this development plan, but Burnette said Pavilion representatives have been respectful with him and his neighbors.

“I understand it’s a business. They want what we’ve got, so you’ve got to talk about it,” Burnette said. “It’s going to bring some jobs, and it’s going to bring some companies that hopefully people like myself can use.”

If the rezoning plan is approved, Pavilion would then have to submit a design plan with renderings of the site, which would also need city council approval, before any construction can begin. According to the application, construction on the development could take between 18 months and two years if approved.


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