Fashions for Evergreens, a Hotel Roanoke holiday must-see, goes virtual for 2020

Online voting starts Nov. 30

A Christmastime favorite at the Hotel Roanoke is going virtual this year.

ROANOKE, Va. – A Christmastime favorite in the Star City is going virtual this year because of the COVID-19 pandemic.

Fashions for Evergreens is an annual event that typically decks the halls of the Hotel Roanoke with uniquely-decorated trees.

This year, there will be 11 trees representing different businesses and organizations that you’ll vote for online with just a $1 donation to the United Way of Roanoke Valley.

The nonprofit relies on that money raised to help people struggling to make ends meet.

“Fashions for Evergreens has brought in more than $60,000 to this community to help benefit our neighbors who are in need. $11,000 of that was just from last year alone so we really need to keep this momentum because we hear from our 40 community partners that they need us now more than ever,” said Connie Stevens, vice president of communications for United Way of Roanoke Valley.

They’re adding a new feature this year called Fashions at Home where you can submit photos of your own holiday decor. You’re invited to submit your tree decor via email to

It all starts Nov. 30 and runs through Jan. 1. Click here to see the trees and cast your vote online.

Voters, as well as those who submit their own tree photos to Fashions at Home, will be eligible for raffle prizes from the Hotel Roanoke.

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Jessica anchors 10 News on Saturdays and Sundays at 6 and 11 p.m. You can also catch her reporting during the week.