wsls logo

How Roanoke’s beer reputation is helping the community

People come from far and wide to see what the Star City has to offer

Tonight we're exploring the Star City!
Tonight we're exploring the Star City!

ROANOKE, Va. – Roanoke has turned itself into a craft beer destination.

There are now more than a dozen breweries in the Roanoke Valley, ranging from small-scale microbreweries to local companies establishing a reputation throughout the Mid-Atlantic.

In downtown Roanoke along, there are seven breweries, attracting people from near and far.

“I think it just adds to the whole vibe of Roanoke as an outdoor community, as a kind of hang out, have a good time community and you’ve seen an industry develop around that as well. We have brewery tours, now we’ve got a cycle tour, so I think it’s adding a lot to the community,” said Jaime Clark, the marketing and communications manager for Downtown Roanoke Inc.

If you’re a beer lover, you’ll want to check out the VBR Cheers Trail, which offers 15 different breweries

The Cheers Trail Passport Program gives you access to special offers and prizes.


About the Author:

Jessica anchors 10 News on Saturdays and Sundays at 6 and 11 p.m. You can also catch her reporting during the week.