Local brewery set to debut its first TV ad on Super Bowl Sunday

The ad will feature the company’s canned cocktails

You may see an ad for your favorite Virginia brewery on Super Bowl Sunday.

That is, if Devils Backbone is your favorite.

The Nelson County-based brewery plans to air its first-ever TV commercial on Sunday, according to NBC29.

“Getting a television timeslot period is something we’ve never done before and getting on the screen in such an exciting time is another marker for how far we’ve come and everything our 200-person company has accomplished,” the company’s COO Hayes Humphreys told the Charlottesville NBC affiliate.

Those in the Charlottesville, Richmond, and Roanoke TV markets will be able to watch the commercial.

Make sure you stick around after the game because it’s scheduled to air after the Super Bowl.

Back in 2016, the company was purchased by Anheuser-Busch InBev and still operates in Roseland and Lexington, Virginia.