ROANOKE, Va. – Construction is set to start today, Monday, June 30, on the $2.2 million Gainsboro Road Streetscape Project, aiming to transform the corridor from Salem Avenue to Orange Avenue into a safer, more welcoming destination.
Funded by American Rescue Plan Act dollars, the project will bring a range of upgrades including pedestrian signals, high-visibility crosswalks, curb extensions, ADA-compliant access, a dedicated mobility track for cyclists and scooters and new on-street parking.
City officials emphasized that the design reflects extensive input from local residents and businesses, ensuring it supports community needs and nearby landmarks such as the Gainsboro YMCA, Washington Park Pool and the Roanoke River Greenway.
Those who frequently walk, bike or drive along the roadway agree safety improvements are needed.
“It’s a lot of traffic that goes through here,” said Alphonso Lawhorne, who bikes in the area. “I think it would be the best thing to keep our kids safe and keep everybody from getting hurt.”
An enhanced pedestrian and bicycle detection system was recently installed at Orange Avenue as part of ongoing safety improvements.
Gainsboro Road will remain open during construction, though drivers should expect lane closures and possible delays. The work will be completed in phases, with contractor EC Pace leading the project through spring 2026.
“I think it will be excellent for the community,” said Nokia Jones, a driver who used to live in the neighborhood. “It’s a nice area, so I think it will help it out.”
The city said the project represents a shared vision of safety and pride, aiming to make Gainsboro Road a vibrant corridor for all users.