JAMES WAN

The Blumhouse evil-doll horror film “M3gan” got off to a killer start, debuting with $30.2 million in ticket sales, according to studio estimates, while “Avatar: The Way of Water” continued its box-office reign in the top spot.

Spectators of a Sunday game between the Los Angeles Chargers and the Los Angeles Rams witnessed a creepy promotional stunt for James Wan’s upcoming horror film “M3GAN.” Models appeared in SoFi Stadium in Inglewood, California, dressed up as the titular robotic companion M3GAN, which stands for Model 3 Generative Android. During the game’s halftime show, they performed a choreographed dance routine.

“Shang-Chi and the Legend of the Ten Rings” stayed on top at the box office, collecting $35.8 million in ticket sales in its second weekend, according to studio estimates Sunday.

After its triumphant first weekend, “A Quiet Place Part II” fell 59% at the North American box office leaving room for the third movie in the “Conjuring” franchise to take first place.