This summer, Roanoke will be in full bloom as The Humble Hustle Company and Not Your Average Everything present Lost in the Flowers: Not Your Average Weekend, an immersive three-day celebration taking place June 6–8, 2025. Designed to elevate the cultural pulse of the city, this weekend will offer a soul-stirring mix of music, food, art, and community—inviting locals and visitors alike to get beautifully lost in the moment.