TAHLEQUAH, Okla. โ It is time for Jeep to stop using the Cherokee Nationโs name on its Cherokee and Grand Cherokee SUVs, the chief of the Oklahoma-based tribe said.
FILE - In this Aug. 22, 2019 file photo, Cherokee Nation Principal Chief Chuck Hoskin Jr., speaks during a news conference in Tahlequah, Okla.
The chief of the Cherokee Nation says it's time for auto maker Jeep to stop using the tribe's name on its Cherokee and Grand Cherokee models.
Chief Chuck Hoskin Jr. said in a statement he believes corporations and team sports should stop using Native American names, images and mascots on their teams and products.
The controversy comes amid a national reckoning over the use of Native American names and images, particularly in sports.