ROANOKE, Va. – A battle of the bands is coming to downtown Roanoke this summer, thanks to Devils Backbone Brewing Company.
The Road to Hoopla will be a free concert and beer festival in Elmwood Park.
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The August 3 event will feature four regional music acts that will compete for a spot to play at the brewery's fall festival, Hoopla, which is scheduled for September 27-29.
Concert-goers can vote for the Chupacabres, Morgan Wade, Tony Camm & the FUNK Allstars, or 49 Wincester.
There will be games, Hoopla ticket giveaways, food trucks, vendors, and of course, beer.
Gates will open at 3 p.m. and music will start at 3:45 p.m.
Beer proceeds will go to the Roanoke Outside Foundation.