Amherst County vet offers Veterans Day discount at his shoeshine business

Appreciation for the military is in his soul -- and soles

Local veteran honors military with shoe shine business
Local veteran honors military with shoe shine business

MADISON HEIGHTS, Va. – 69-year-old Manley Butler was busy Wednesday buffing the scuffing. It’s his way of honoring the military.

“It was my passion to do something for those out here that serve in our community, our country,” Butler said.

The retired U.S. army sergeant opened his Shine ‘N’ Up shoeshine business in September, inside his daughters' Madison Heights barbershop.

Butler remembers passing a shoeshine business as a child and wanted to bring back the vintage vibe.

From leather shoes and boots, to suede and Crocs, Butler serves everyone, but has a special place in his heart for those who serve.

Butler offers affordable prices and discounts for veterans and first responders; and being that Wednesday was Veterans Day, he offered half off to show his appreciation for their service.

“The veterans that spent their lives, so we could have freedom, means a lot,” Butler said.

He knows a thing or two about serving the country. Butler entered the army in 1974, spending 15 years in Germany, Korea, and across the U.S.


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