‘Your shoestrings never got anyone a date’: Christiansburg businesses go viral over sign war

The post got thousands of interactions

Super Shoes and Bridge Kaldro Music have started a sign war where they poke fun at each other.

CHRISTIANSBURG, Va. – Two stores in Christiansburg are going viral over their signs.

Super Shoes and Bridge Kaldro Music have gotten an incredible outpouring since going viral for their funny signs poking at each other’s businesses on Reddit.

The shoe store’s sign read: “Hey Bridge Kaldro! Our shoe strings are stronger than your guitar string.” While the music store’s sign read: “Your shoestrings never got anyone a date.”

The owner of the music shop says he hasn’t heard of the sign war. But he said it’s been a good way to put small businesses on the map.

“I had never heard of a sign war, and from there, it’s become a lot of fun and I think the most important thing is it helped put Christiansburg a little more on the map,” Owner of Bridge Kaldro Music Ed Bridge said.

The owner says he wanted to continue the sign war as long as it remains friendly competition.

About the Author:

Annie Schroeder joined the 10 News team as a reporter in June 2020 and is no stranger to Southwest Virginia.