Ice cream sales up, deodorant down

Personal care brands see sales decline during lockdowns


Social distancing apparently has fewer people reaching for the deodorant and more for ice cream, according to consumer goods company Unilever.

The company says there has been a drop in demand for personal care items. Brands like Dove and Axe say that lockdowns have led to a decline in sales.

At the same time, ice cream brands such a Breyer’s, Ben and Jerry’s and Magnum saw their sales increase.

Unilever says consumers are also eating more soups and using more meal kits and mayonnaise.