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Ice cream sales up, deodorant down

Personal care brands see sales decline during lockdowns

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Social distancing apparently has fewer people reaching for the deodorant and more for ice cream, according to consumer goods company Unilever.

The company says there has been a drop in demand for personal care items. Brands like Dove and Axe say that lockdowns have led to a decline in sales.

At the same time, ice cream brands such a Breyer’s, Ben and Jerry’s and Magnum saw their sales increase.

Unilever says consumers are also eating more soups and using more meal kits and mayonnaise.