More help coming to combat food insecurity in Franklin County after 10 News story aired

An exciting update to a story we covered earlier this month

The 'Moo Crew' delivers milk to His Cupboard so they can give it out to families who are dealing with food insecurity. (Copyright 2022 by WSLS 10 - All rights reserved.)

FRANKLIN CO., Va. – An exciting update to a story we covered earlier this month.

We first introduced you to the ‘Moo Crew,’ a group of volunteers from the Rocky Mount Rotary Club who buys and delivers milk to a food bank in Franklin County. The Rotarians said they will continue the deliveries until the money runs out.

That food bank is His Cupboard, a spot that gives food to families every week, no questions asked. In a time when we’re facing inflation, many families are also facing food insecurity.

“It hurts. I mean, just hard for me to believe that in this area that’s going on and I worry about it. I mean, I really do. Doing what we do, as far as delivering the milk, it makes you feel good, but still, you know, it’s still in the back of your mind that there are people you know that don’t have,” said Jay Prillaman, a Rotary Club member.

After our story aired, both organizations each got donations to continue their missions. One thousand dollars was donated to Moo Crew and $1,000 to His Cupboard. This will buy a lot of milk and food to help families in our community.

This is in addition to the money Kroger donated to help both organizations too.

The Moo Crew has now delivered more than 400 gallons of milk in the last year and plans to keep going until the money runs out. To donate, you can make a check payable to the Rotary Club of Rocky Mount and send it to the Rotary Club of Rocky Mount, PO Box 224, Rocky Mount, VA 24151.

His Cupboard runs entirely on donations and there are several ways to donate:

  • Paypal at His Cupboard
  • Mail to: His Cupboard, P.O. Box 230, Boones Mill, VA 24065
  • In-person on Tuesdays from 10 a.m. to 2 p.m. in the building behind the Old Boones Mill Train Station.

They don’t turn anyone away, no matter where you are from.

“It means a lot. It shows that our community cares about their people,” said Edith Miller, a His Cupboard client. “It helps to not to have to struggle so much. They always try to give you at least meat. There are things down here that I normally wouldn’t buy because I can’t afford some of it.”


This story is part of a new program at WSLS 10, Solutionaries. Solutions offer hope and that’s the belief of Solutionaries, a show from our parent company, Graham Media Group, focusing on those who are taking on some of our biggest challenges. Each episode focuses on effective responses to problems and offers viewers ways they can join the effort for positive change.

We tackle one topic at a time, highlighting problems many of us are dealing with and the solutions that are out there. The solution could be in our backyard or something else that’s working across the country.

You can check out our story on fighting inflation with creative ways to keep food costs down from March here and urban heat islands in Virginia and their deadly effects from February here.

You’ll see new Solutionaries episodes each month here on WSLS.com, and on your go-to streaming device using the 10 News Now app. And, we’d love you to subscribe on YouTube!


About the Author:

You can see Jenna weekday mornings at the anchor desk on WSLS 10 Today from 5-7 a.m. She also leads our monthly Solutionaries Series, where we highlight the creative thinkers and doers working to make the world a better place.