Updated Story:
A few weeks ago, a dress at Patina cost $1,800. Today, it’s just $399 — a casualty of a high-cost economy filled with tariffs and inflation. Both factors have forced this long-time Roanoke business to shut its doors.
For 40 years, Patina was more than a dress shop. It was a Roanoke staple — a place where mothers, daughters, and grandmothers came to find something special.
“I wasn’t expecting to have to close this soon,” Owner Bonnie Jackson said.
Jackson had been preparing to retire in a few years — on her own terms. But rising costs made that decision for her.
“I was planning on being in business for at least another year. I don’t think this is a good time to be in business, especially a small business,” she said.
Now, those concerns have become reality.
“Most of my product comes from China. All of my suppliers notified me that they would be going up in price because of the tariffs as soon as the information came out. So, I just didn’t really think that this business could take it,” she said.
She says she didn’t want to leave, but looking ahead, she saw no path forward.
“I don’t see the prices stabilizing, and certainly not going down. I just don’t think there’s a reason for me to keep trying to be a small business,” she said.
With the decision made, Jackson has marked everything down — from prom dresses to bridal gowns — all heavily discounted as she clears out inventory.
“Even if you don’t need it now, I hope people will come and support us,” she s
The loss isn’t just Jackson’s. She says the community feels it deeply, too.
“It does make me a little sad because I will miss it a lot,” she said.
While no official closing date has been announced, the store is expected to begin winding down operations soon. Sales will continue until the store officially closes.
Original Story:
After 40 years in business, Patina Bridal and Formals is closing its doors. The Roanoke-based boutique has been a prominent destination for the region’s wedding, prom, and pageant attire.
Established as a go-to shop for formalwear, Patina built a strong reputation over the decades for offering designer gowns and a wide selection of dresses. For more than 25 years at its current location, the store has served customers who are preparing for significant life events, from weddings to school dances.
The business also became known for its experienced staff and longstanding presence in the community.
While no official closing date has been announced, the store is expected to begin winding down operations soon. Sales will continue until the store officially closes.
Patina’s closure marks the end of an era for many in the Roanoke area, concluding a decades-long chapter in the region’s formalwear industry.
