Refreshed logo boosts sales for Hillcats

Lynchburg's logo brings new merchandise

LYNCHBURG, Va – The Lynchburg Hillcats have been hitting it out the park this season on the diamond, and so are the fans when it comes to merchandise sales.

Lynchburg unveiled a new logo with a fresh blue and green color scheme last fall. Since then, they have added a few different styles of hats and shirts fans can choose from. Fans have been loyal for decades but even more so this year. General Manager Ronnie Roberts said the club has sold more merchandise per game this season, than they have in any other year.

"In the spring when we first put the stuff on sale, we were getting orders from all over. Then our local fans started seeing it and coming in," Roberts said. "On game days we're selling more per game than we ever have before, and I see a lot more people walking around downtown and the stadium with our new caps and T-shirts.

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