An “economic blackout” promoted on social media is underway but with no clear indication of how many people took part or whether retail companies and restaurants will notice any effect from the grassroots protest.

The Philadelphia Eagles dominated the Kansas City Chiefs on the field in this year’s Super Bowl, while laughter dominated the commercials.

Teamsters working for Budweiser brewer Anheuser-Busch have voted to ratify a labor agreement with the company.

Multinational beer and beverage company Anheuser-Busch InBev, maker of Budweiser, Bud Light, Stella Artois and Corona, has reported a 7% increase in operating profit for last year, even as as sales sagged in the United States due to a decline in demand for Bud Light.

Anheuser-Busch InBev says revenue growth in most of its global regions was offset by a drop in North American sales in the third quarter.

Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer.

The cannabis company Tilray expanded its position in the craft brew industry, completing the acquisition of eight beer brands from Anheuser-Busch that it had announced over the summer.

Get ready to crack open a cold one - Bud Light is giving Hokies a chance to celebrate the approaching football season in style.

Bud Light’s parent company expressed confidence Thursday that its U.S. market share has stabilized after a promotion with a transgender influencer cost it sales.

Anheuser-Busch, the maker of Bud Light, is laying off hundreds of positions across its U.S. corporate staff, the company confirmed this week.

Transgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing “more bullying and transphobia than I could have ever imagined” over her partnership with the beer giant.

After more than two decades as America’s best-selling beer, Bud Light has slipped into second place.

The country’s largest advocacy group for LGBTQ+ rights has suspended its benchmark equality and inclusion rating for Anheuser-Busch.

Bud Light’s parent company said Thursday it will triple its marketing spending in the U.S. this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer.

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer.

Reports say a Bud Light marketing executive is taking a leave of absence after overseeing a partnership between the company and a transgender influencer, drawing cries for boycotts.

Big name advertisers from T-Mobile to Google are paying as much as $7 million for a 30-second spot during the Super Bowl.

Pumpkin Spice-flavored Bud Light Seltzer is coming later this month.

Anheuser-Busch InBev via CNN(CNN) - Bud Light Seltzer is joining the battle for spiked seltzer supremacy. Although it's named after its bestselling beer, Bud Light Seltzer will taste like hard seltzer. "We are looking forward to leveraging the power of the Bud Light brand to help grow the category,"Bud Light Seltzer is Anheuser Busch's third spiked seltzer brand, joining a beer-and-fruit flavored Natural Light seltzer and its original Bon & Viv brand. An Anheuser-Bush spokesperson told CNN Business that Bud Light Seltzer "falls in a spot in between our other seltzer brands," meaning it will be more expensive than Natural Light and cheaper than Bon & Viv. Spiked seltzer surgesBeverage companies are looking to dethrone White Claw, which is the United States' top-selling spiked seltzer brand.

CNN Video(CNN) - The supposed raid of Area 51 is finally nearing after months of publicity. Matty Roberts started the Facebook group "Storm Area 51, They Can't Stop All of Us" in June as a joke. Bud Light is hosting the Area 51 Celebration music festival at the Downtown Las Vegas Events Center tonight. From the galaxy milkshake to the redacted-on-rye sandwich, Arby's has gone all-in on Area 51. This whole Area 51 craze may be a joke, but it indicates that the right brand with the right strategy can take advantage of nearly any situation.

A viral Facebook page has officials concerned more than a million people could descend on Area 51 on Sept. 20. The military base in Nevada has long been suspected by conspiracy theorists of housing aliens. It's unclear whether a raid to free the aliens will actually take place, but plenty are getting in on the hype. Even Lil Nas X released an "Old Town Road" Area 51 remix. RELATED STORIESThis Animal Shelter Wants You to Storm It Instead of Area 51This Is the College Student Behind Plan to Storm Area 51Nearly 1 Million People Join Facebook Event to Storm Area 51 to 'See Them Aliens'

And if one of those secrets happens to be living aliens, well, we have good news -- they'll be greeted with free cans of Bud Light. Anheuser-Busch, the maker of Bud Light, initially posted on Twitter, "We'd like to be the first brand to formally announce that we will not be sponsoring the Area 51 raid." Free Bud Light to any alien that makes it out." The company even went as far as to make a label for its Area 51 Special Edition Bud Light. This is the famous Area 51," it says at the top of the can.

Some of us watch the Super Bowl for the actual football, some watch for the halftime performance and some watch just for the ads. After this year's Super Bowl, it looks like commercials were the true MVPs of the game. Steve Carell shows up, with last-minute cameos from Lil' Jon and Cardi B that make this commercial super fun. Washington PostIt's a little strange to see a commercial for a newspaper at the Super Bowl, but these are strange times we are living in. The commercial does a fantastic job of showing just how long newspapers have been around covering facts and actual news.