Amazon, Cadillac score with Super Bowl ads
NEW YORK – During this year's Super Bowl, the Tampa Bay Buccaneers reigned supreme on the field. Overall, this year's crop of Super Bowl ads focused on light humor that strove to entertain and connect. Bud Light Seltzer LemonadeBud Light used lemons as a metaphor for everything that went wrong in 2020 to introduce its new Seltzer Lemonade. Michelob was likely hoping to drive people to repeat views online with the celebrity lookalikes, but during the fast-moving Super Bowl the conceit was confusing. With its first-ever Super Bowl ad, Scott's was looking to keep that momentum going, but the overstuffed ad ended up being distracting.
Michael B. Jordan transforms into Amazon’s Alexa in steamy Super Bowl ad
Actor Michael B. Jordan took his People’s 2020 Sexiest Man Alive title to the next level in this commercial. People on Twitter seemingly agreed that this version of Alexa is quite the upgrade:Michael B. Jordan looks good as an Alexa. https://t.co/h8kZbPbniJ — 🌻 (@Itzzzyoyo) February 8, 2021“commercials haven’t been that great this year.”*MICHAEL B. JORDAN HAS ENTERED THE CHAT*#SuperBowl — Ashley Wierenga (@ashleywierenga) February 8, 2021Motion to just run the Michael B. Jordan commercial on loop. — Ali Vitali (@alivitali) February 8, 2021Great so we all agree, we want @michaelb4jordan in our houses #Alexa pic.twitter.com/HxP904IlkD — Danielle Steer She/Her (@DaniellejSteer) February 8, 2021The Michael B Jordan alexa commercial is top shelf comedy. #SuperBowlLV — Tony Baker (@TonyBakercomedy) February 8, 2021Watch Amazon’s full Super Bowl commercial below:
A sexy Alexa, Dan Levy's M&M habit: Super Bowl ads to watch
It might not have seemed likely early in the pandemic, but the 55th Super Bowl Sunday is upon us yet again. Amazon shows off a sexy new body for its Alexa assistant, Dan Levy apologizes for eating M&M's and Bud Light Seltzer Lemonade makes a downpour of lemons a metaphor for 2020's troubles. AdInspiration4 “ Join Us "In what is surely a first in Super Bowl history, an ad for Inspiration4, a SpaceX supported all-civilian space mission touts a chance for viewers to join the mission. Dan Levy of “Schitt’s Creek” apologizes to the M&M anthropomorphic characters that are Super Bowl mainstays and says he promises not to “eat any more of their friends." And E-Trade, famous for the talking baby ads it ran in the Super Bowl from 2008 until they “retired" in 2014, is back in the big game with an undisclosed ad.
Super Bowl ads aim to comfort and connect
NEW YORK – Super Bowl ads each year offer a snapshot of the American psyche. The chance to break into the psyche and (virtual) watercooler talk of an estimated 100 million viewers who will be watching the CBS broadcast of Super Bowl LV on Sunday. This year’s Super Bowl will showcase more than 20 first-time advertisers — more than double the 8 from last year if you exclude campaign ads, according to a tally by research firm iSpot. It’s a bellwether when a brand can afford the estimated $5.5 million cost-of-entry for a 30-second spot during the Super Bowl. In stark contrast to last year's Super Bowl, which featured campaign ads from both Donald Trump and Michael Bloomberg, politics is out of sight this year.
People magazine names Michael B. Jordan as Sexiest Man Alive
FILE - Michael B. Jordan arrives at the Hollywood Film Awards on Nov. 4, 2018, in Beverly Hills, Calif. Jordan has been crowned as 2020's Sexiest Man Alive by People magazine. Known for his critically-acclaimed performances in "Fruitvale Station," "Creed" and "Black Panther," he was revealed as this year's winner Tuesday, Nov. 17, 2020, on ABC's "Jimmy Kimmel Live!" (Photo by Jordan Strauss/Invision/AP, File)LOS ANGELES – Actor Michael B. Jordan has been crowned as 2020's Sexiest Man Alive by People magazine. “When my grandmother was alive, it was something that she collected, and then my mom naturally reads it a lot and my aunts as well,” Jordan said. Jordan has been active in the Black Lives Matter movement and vocal about early voting registration for this year’s election.
Hollywood's inclusion problems still run deep, study finds
In the most popular films of 2019, protagonists were more diverse than ever, and there were more women were behind the camera. There were no Hispanic speaking characters in 44 of the films; no speaking African Americans in 15 of them; and no speaking Asian characters in 36 movies. Female speaking characters have only marginally increased over the last 13 years, reaching 34% in 2019. People of color speaking characters also still lag behind the U.S. population with 34.3% in 2019. Just 1.4% of speaking characters were LGBTQ, and 2.3% were characters with disability.
Kevin Hart to host famed telethon long hosted by Jerry Lewis
LOS ANGELES Kevin Hart will host the return of a popular telethon once spearheaded by the late Jerry Lewis to fight muscular dystrophy. The Muscular Dystrophy Association announced Wednesday that Hart will host the MDA Kevin Hart Kids Telethon. Hart said the telethons return is an incredible opportunity to bring back the work of Lewis, who helped make the Labor Day Muscular Dystrophy Association telethon a television tradition for decades. Lewis stepped down as host in 2011 and the association held its last telethon three years later. She hopes the telethon can continue to help raise awareness to therapies for muscular dystrophy and other related neuromuscular diseases.
Chadwick Boseman, who embodied Black icons, dies of cancer
FILE - In this March 4, 2018 file photo, Chadwick Boseman arrives at the Oscars at the Dolby Theatre in Los Angeles. Actor Chadwick Boseman, who played Black icons Jackie Robinson and James Brown before finding fame as the regal Black Panther in the Marvel cinematic universe, has died of cancer. When the former playwright suited up as Black Panther, he brought cool intellectual gravitas to the Marvel superhero whose Wakanda forever! salute reverberated worldwide. You dont have the same exact experience as a Black actor as you do as a white actor. Before an auditorium full of actors, Chadwick Boseman stepped to the microphone.
Michael B. Jordan wants you to view a drive-in movie, on him
FILE - In this July, 26, 2019 photo, actor and producer Michael B. Jordan poses for a portrait during the 2019 Television Critics Association Summer Press Tour in Beverly Hills, Calif. Jordan has partnered with Amazon Studios for A Night at the Drive-In that will bring diverse films to drive-in theaters for free screenings. (Photo by Chris Pizzello/Invision/AP, File)NEW YORK For Michael B. Jordan, timing is everything. So when the SAG award winner marched in a Los Angeles Black Lives Matter protest last month demanding that Hollywood drastically increase its diversity in the executive ranks, it was a moment he felt prepared for. Jennifer Salke, head of Amazon Studios, said the partnership falls into the companys efforts to support social justice initiatives. What were doing right now while we have the energy and the momentum, lets continue to keep the conversation pushing forward, Jordan said.
DaBaby, Roddy Ricch to help BET celebrate awards virtually
The three-hour show will be jam-packed with heavy hitters currently dominating the pop charts and streaming services, including DaBaby, Megan Thee Stallion, Roddy Ricch, Summer Walker, Kane Brown and Chloe x Halle. The three-hour show will be jam-packed with heavy hitters currently dominating the pop charts and streaming services, including DaBaby, Megan Thee Stallion, Roddy Ricch, Summer Walker, Kane Brown and Chloe x Halle. Comedian, actress and TV personality Amanda Seales will host the 2020 BET Awards, which will air on CBS for the first time. Drake is the leading nominee: Hes up for six honors, including video of the year and best male hip-hop artist. Ricch and Megan Thee Stallion follow Drake with five nominations each.
Antebellum brings racial justice call to reopened theaters
This image released by Lionsgate shows co-writer/directors Christopher Renz, left, and Gerard Bush on the set of "Antebellum." Filmmakers Bush and Renz planned to release their feature-length debut film, Antebellum, in the spring of 2020, just as the coronavirus pandemic exploded internationally. In Antebellum, Mone gives moviegoers a modern Black heroine who takes charge of her own liberation without a male-dominated cavalry. Their path to feature-length films with a racial justice message has been a long time coming, Bush and Renz said. Even as they anticipate finding box office success with Antebellum, Bush and Renz are already at work on their second feature-length script, under a newly formed production company, Gloaming Pictures.
'Just Mercy,' drama of racial injustice, to be free in June
NEW YORK The 2019 film Just Mercy, which chronicles courtroom struggles against racial injustice and mass incarceration, will be made free on digital platforms throughout June in the wake of George Floyd's death, Warner Bros. said Tuesday. In the film, Michael B. Jordan plays attorney Bryan Stevenson, founder of the Equal Justice Initiative, who helps a character played by Jamie Foxx. We believe in the power of story, Warner Bros. said. The rider was initiated as a way to change long-term under-representation of people of color and women in Hollywood. Recent studies have shown that films like Just Mercy are starting to reshape the film industry.