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Project Roadblock aims to reduce 'buzzed driving'

WSLS is proud supporter of 2017 campaign to reduce drinking, driving

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Project Roadblock 2017 is officially underway. It's a nationwide campaign to prevent people from drinking and driving during the holiday season.

Project Roadblock's main message is "buzzed driving is drunk driving" and it encourages people to designate a sober driver if they're going to drink at all.

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WSLS is a proud supporter of the campaign, which runs through Dec. 31 -- over one of the deadliest weeks of the year for auto fatalities.

Since its inception in 2004, Project Roadblock, in combination with other drinking and driving prevention efforts, has helped decrease alcohol-impaired driving fatalities by 20 percent -- from 13,099 in 2004 to 10,497 in 2016. However, fatalities are up 1.7 percent since 2015.

A drunk-driving arrest can cost you $10,000 in legal fees, court costs and higher insurance rates, according to Project Roadblock.

The Ad Council released two videos to help spread the message that "buzzed driving is drunk driving."

Don't take any chances. If you have been drinking, don't get behind the wheel.

Project Roadblock is sponsored by the National Highway Traffic Safety Administration, the Ad Council and TVB, which is the not-for-profit trade association of America's commercial broadcast television industry.


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