Michigan Senate candidate John James has been called a rising star of the Republican Party so many times it’s become a cliche.
The African American combat veteran, business owner and 38-year-old father of three brought down the house at the country's largest gathering of conservatives earlier this year. He has caught the attention of big donors and received the enthusiastic, all-caps praise of President Donald Trump on Twitter.
“He checks all the boxes, so to speak, from a candidate perspective,” said former Michigan Republican Party chairman Saul Anuzis.
All of the boxes except one: James has never won a general election. He lost the 2018 Senate race to Democrat Debbie Stabenow by 6.5 percentage points. But that better-than-expected showing against an incumbent with four decades in Michigan politics helped fuel his rise in conservative circles and spur hopes he can defeat Sen. Gary Peters, a less-known Democrat seeking his second term this fall.
Now James' bid for a victory big enough to equal his hype — running in one of the country's most competitive presidential battlegrounds — has suddenly gotten dicier. And it's come just as Republicans are scrapping for wins to help sustain their precarious Senate majority.
Although Trump narrowly won Michigan four years ago, the mood seems to be turning away from the president and the GOP. And unlike 2018, when Stabenow largely avoided talking about James, Democrats are on the attack — and their best weapon may be Trump at the top of the ticket.
For months, the party has been using digital ads and social media to attack James as a Trump ally who’s hiding from voters and avoiding questions about his far-right positions on issues such as health care. A website run by the Michigan Democratic Party, titled “John James Revealed,” counted the days James went without granting an interview to a Michigan TV news outlet — a number that at one point surpassed 300 days.
James’ critics are armed with comments from his 2018 bid, including a video where James says he supports Trump “2000%.” In another clip, James refers to the Affordable Care Act as a “monstrosity” that shows ”new conservative leadership is needed."