In addition to its trading cards, fans will soon be able to trade company shares of Topps.
The company said Tuesday that it will become a publicly traded company this year by tying up with a blank-check company, or SPAC, a special purposes acquisition company.
Topps, for anyone who has not opened the shoebox of trading cards in the attic in a while, has greatly expanded from its Bazooka gum days and is pushing into digital sales, apps, crypto currency and even NFTs, or non-fungible tokens.
Its subject matter has expanded to, among other things, comics, professional wrestling, Formula 1, and film (Godzilla NFTs now on sale!).
Topps Co. said Tuesday that it will merge with Mudrick Capital Acquisition Corp., which will make a $250 million investment.
Topps was bought in 2007 by former Disney CEO Michael Eisner through his firm, The Tornante Co. Eisner will hold his position at Topps as chairman of the board.
“The strong emotional connection between the Topps brand and consumers of all ages is truly foundational, and, when combined with our growing portfolio of strategic licensing partnerships, creates a profitable business model with meaningful competitive advantages,” Eisner said in a prepared statement Tuesday.
Michael Brandstaedter, CEO of Topps, will lead the company.