MILAN – Milan Fashion Week continued in disjointed, discombobulated style for the third day on Friday, veering from the physical to the digital, with an uneasy eye fixed on the economic damage wrought by coronavirus.
Some highlights from Friday’s shows of mostly women's collection for Spring-Summer 2021:
With the luxury market hitting new lows, Francesca Liberatore chose full disruption of the show/sale cycle: She auctioned off her collection of exclusive one-off pieces at the end of the live runway show, donating the proceeds to charity.
“It was a creative need in this historic moment,” Liberatore said of the auction, while acknowledging the dire straits that small brands like hers are navigating amid plummeting sales.
Bright prints were taken from artworks she created during Italy’s strict lockdown — some of which were also included in the auction. They appeared on silk dresses and colorful leggings and swimsuits. Each new look in the 30-piece collection was announced by the solemn tone of a gong ringing.
A sheer black drop-waist dress with neon green piping details fetched 700 euros, while a silk print shirt over a black slit skirt went for 2,000 euros. Proceeds are going to the Golfini Rossi charitable association, which works in Tanzania.
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