Local advertising agency calls Budweiserโs move to pull Super Bowls โauthenticโ
For the first time in decades, Budweiser and other major brands are sitting on the sidelines of Super Bowl advertising. The iconic beer company said itโs putting its advertising dollars into vaccine awareness and access. While other brands have taken a substantial hit during the pandemic and simply arenโt forking out the millions. A local advertising executive said one factor may be companies are now reaching their audiences on multiple platforms. Pearman does believe advertisers will be back next after the dust of 2020 settles and they know the best tone to strike.
Budweiser joins Coke, Pepsi brands in sitting out Super Bowl
This image provided by Budweiser shows two health care workers getting vaccinated in an advertisement Budweiser is running before the Super Bowl. Other veteran Super Bowl advertisers like Coke, Audi and Avocados from Mexico are sitting out the game altogether. These big-brand absences are just one more way Super Bowl LV will look very different from previous years. And Super Bowl parties will be more likely to be smaller affairs with pods or families. โThe Super Bowl is the most popular sports event, aside from the World Cup, that anybody is going to see," added Dartmouth's Argenti.
World's largest beer maker sees sales dip
BRUSSELS - The world's largest brewer, the maker of Budweiser and Corona, says the amount of beer it sold fell in the third quarter largely due to weaker demand as well as temporary shipping disruptions in China. AB Inbev, a multinational based in Belgium, said sales of beer by volume fell 0.9%. Its overall revenue grew 2.7% to $13.2 billion as it managed to increase the profitability of some products. The company noted consumers are looking for more sophisticated products, a trend that has hurt sales for some of its top brands in recent years. While trying to develop more premium beers for wealthier consumers, it is also focusing on cheaper products in developing countries, where sales have been particularly good in Latin America.
Good news for the king of beer: People are drinking more
Spencer Platt/Getty ImagesLEUVEN, Belgium - Anheuser-Busch InBev may be struggling with a massive debt load, but the king of beers had some refreshingly good news for investors Thursday. Shares of AB InBev soared nearly 6% after the Budweiser, Bud Light and Stella Artois owner reported solid sales and earnings. The more than 2% jump in volume was AB InBev's largest in over five years. But AB InBev pulled the plug on a proposed IPO of its Asian business in Hong Kong earlier this month, citing tough market conditions. AB InBev's debt burden remains stubbornly high at more than $100 billion.
Budweiser owners buy The Fat Jewish's Babe Wine
The owner of Budweiser is buying a wine company that's popular with social media-obsessed Millennials. ZX Ventures first bought a minority stake in Babe Wine last year. Babe Wine has become popular thanks to the social media prowess of Ostrovsky and of the Cohen brothers. The acquisition is the latest move by AB InBev to diversify, as sales of its mainstream Budweiser and Bud Light beers have stagnated in the United States. AB InBev is partnering with Keurig Dr Pepper on a machine called Drinkworks, essentially a Keurig machine with beverage pods for cocktails.