Online dating surges as Americans try to find love amid pandemic
Online dating is ramping up as we get closer to the peak day of the year for swiping right. More hopeful matches are looking for love online as we approach “Dating Sunday” this weekend, which is typically the busiest day of the year for dating apps. An annual boost to a record-setting tear for the online dating industry, which has seen dramatic growth since the start of the pandemic. “This year, we expect Dating Sunday to be the biggest day that dating apps have ever seen,” said Melissa Hodley with OkCupid. Despite the challenges of painting up in a pandemic, Bumble’s data shows daters are optimistic.