Online dating is ramping up as we get closer to the peak day of the year for swiping right.
More hopeful matches are looking for love online as we approach “Dating Sunday” this weekend, which is typically the busiest day of the year for dating apps.
“There’s a mix of new year’s resolutions there’s maybe some post-holiday breakups, Valentine’s Days right around the corner,” says Priti Joshi from Bumble.
An annual boost to a record-setting tear for the online dating industry, which has seen dramatic growth since the start of the pandemic.
The Match App saw a 40% increase in engagement, according to Match Group, which owns a family of dating apps including Hinge and Tinder.
“This year, we expect Dating Sunday to be the biggest day that dating apps have ever seen,” said Melissa Hodley with OkCupid.
Beyond more users and messages, the latest data also points to a shift in how users are connecting.
“Our users are really adopting something called slow dating. I’m calling it the new speed in town,” said Joshi.