ROANOKE, Va. – The 12th annual Drumstick Dash, just eight days away, has already broken one record this year, and the Rescue Mission hopes it will break more.
“Last year, corporate sponsorships accounted for a record $136,000 of our fundraising total, and we have surpassed that by 14 percent this year,” said Chief Development Officer Tracy Altizer. “It’s so amazing to see the community support grow year after year, and our corporate partners really seem to have a great time with it.”
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On Thanksgiving morning, thousands will gather downtown to run or walk to raise money towards providing meals for homeless families at the Rescue Mission.
Last year, the race raised more than $265,000, the most in the event's history, according to race director Uneita Matthews. She expects more records to break this year, as registrations are also up compared to this time last year.
For the first time, race participants will have the chance to raise funds themselves. The Rescue Mission is participating in the Newman's Own Holiday Charity Challenge and invites runners to get involved.
Drumstick Dash coordinators encourage race participants to post a link provided by the Mission to their Facebook pages, inviting friends and family to donate in support of their efforts.
“Crowdfunding has potential to really boost donations,” Altizer said. “We’re thrilled to have been offered this opportunity.”
Registration for the Drumstick Dash will remain open through the morning of the event. Register online at drumstickdash.net or in person at the Rescue Mission. Race packet and T-shirt pickup will take place from 7 a.m. to 6 p.m. on Nov. 20-22.