Jif releases a GIF jar to help settle pronunciation debate
Hard "g" or a soft “g" ?
Jeff Williamson, Digital Content Manager
Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself. The limited edition jar is on the left.
(Credit: J. M. SMUCKER COMPANY) (CNN)
ROANOKE, Va. – The popular peanut butter brand Jif is releasing a jar featuring its name spelled with a "G" instead of a “J.”
It’s in partnership with Giphy, a popular GIF search engine.
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The jar defines a GIF as an animated looping image, but make the controversial stance that it’s pronounced with a Hard “G,” not a soft one.
