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Jif releases a GIF jar to help settle pronunciation debate

Hard "g" or a soft “g" ?

Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself. The limited edition jar is on the left.
(Credit: J. M. SMUCKER COMPANY)
Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself. The limited edition jar is on the left. (Credit: J. M. SMUCKER COMPANY) (CNN)

ROANOKE, Va. – The popular peanut butter brand Jif is releasing a jar featuring its name spelled with a "G" instead of a “J.”

It’s in partnership with Giphy, a popular GIF search engine.

The jar defines a GIF as an animated looping image, but make the controversial stance that it’s pronounced with a Hard “G,” not a soft one.

Steve Wilhite, the creator of the GIF, has previously stated it should be a soft “G.”

Despite that clarification, arguments and questions continue as to how to pronounce it.

GIF stands for graphics interchange format.

Looking for one of the Gif jars? You can find them on Amazon for $10, although when we last checked, they were unavailable.


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