Finding Virginia’s sweet spot: Highland County leaders launch Maple Syrup Trail

‘When people come here, you...see the unspoiled beauty of our mountains’

HIGHLAND COUNTY, Va. – Different parts of Virginia are known for the products they produce.

Many flock to Charlottesville for the wine trail, while Nelson County launched a beer trail about ten years ago, and now Highland County leaders have created a Maple Syrup Trail.

Highland County leaders hope you’ll tap into Virginia’s sweet spot.

“We’re typically considered the southern capital of maple syrup,” said Chris Swecker, executive director of Highland County Chamber of Commerce.

Every spring, sugar water is harvested out of the trees. Locals, like Glenn Heatwoll, transform that water into rich maple syrup.

Selling his maple syrup in his country store is Heatwoll’s livelihood.

However, many syrup producers do not have a storefront and depend on the annual Maple Festival to make it through the year.

“We obviously weren’t able to have our Maple Festival in March and everyone still is going to take a long time to recover from that” said Swecker.


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