Jordan’s Way social media star hopes to raise $25,000 for Roanoke Valley SPCA during visit

Rotonda streamed live on the shelter’s Facebook page Thursday night

In an effort to raise money for homeless pets, a social media star stopped by Roanoke.

ROANOKE, Va. – A viral star with a passion for rescuing shelter pets visited the Roanoke Valley SPCA Thursday night for a fundraiser.

Kris Rotonda of Jordan’s Way grew social media fame after spending 72 hours sleeping in an animal shelter.

In his new initiative, Rotonda is visiting every state in the U.S. to raise money and awareness for homeless and unwanted pets, and his first stop in Virginia will be the Roanoke Valley SPCA.

“We are thrilled to be chosen as one of only five shelters featured from the Commonwealth of Virginia,” said Denise Hayes, chief executive officer of the Roanoke Valley SPCA.

His goal is to raise $25,000 for the shelter.

“There’s so much they [shelters] have to do every day,” Rotonda said. “This is one of those things that I like to shine a bright light on because there’s a lot of Jordans out there right now today.”

Rotonda was inspired to help homeless pets after rescuing his his dog, Jordan, from a shelter more than 10 years ago.

Unfortunately, Jordan passed away in 2018 from cancer.

Rotonda streamed the event live on the shelter’s Facebook page from 5 p.m. to 9 p.m. He has seven more shelters in Virginia to visit.

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About the Authors:

Nicole Del Rosario joined WSLS 10 in August 2020.

Alexus joined 10 News in October 2020.