Polar Plunge Showdown raises more than $2,700 for Special Olympics Virginia

The giving challenge ended at 6 p.m.

ROANOKE, Va.UPDATE:

Our friendly, one-day giving challenge has come to an end, and the moment you’ve been waiting for is finally here.

WSLS received $881.98 and Freedom First received $1,844.18 for a grand total of $2726.16 – more than $2,700 raised for Special Olympics Virginia!

With a fun wager on the line, 10 News’ very own Brittny McGraw got a taste of what’s to come during the 2023 New River Polar Plunge. Watch the video above to see more.


With the 2023 New River Polar Plunge just days away, WSLS 10 News and Freedom First Credit Union have partnered for a friendly, one-day giving challenge in support of Special Olympics Virginia.

From 5 a.m. until 6 p.m. Wednesday, scan the WSLS or Freedom First QR code to donate and help your favorite team raise the most money. The QR codes link directly to each team’s Polar Plunge fundraising page.

Polar Plunge Showdown (Copyright 2023 by WSLS 10 - All rights reserved.)

You can also click here to donate to WSLS or here to donate to Freedom First.

You can also stop by Freedom First’s Bonsack location at 3565 Orange Avenue NE from 12-2 p.m. on Wednesday if you would like to drop off a cash donation in support of either team.

Freedom First says team members embrace the company’s mission of helping people and communities by taking part in community and charitable events throughout the year. This year will mark the first Polar Plunge for Freedom First.

“Some employees here were interested in doing it,” said Tyler Cadd, professional development coordinator for Freedom First. “A group of us decided, ‘Man, that would be fun!’ and here we are. I think you see those things throughout our company, throughout the year of people just really have a passion to want to give back.”

The winner of the Polar Plunge Showdown will be announced live on 10 News at 6.

The Showdown is happening in advance of the 2023 New River Polar Plunge, which will take place Saturday, Feb. 25 at Bisset Park in Radford.


About the Authors

Alli Graham came aboard the digital team as an evening digital content producer in June 2022.

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