Lunchables interactive pop-up adventure kicks off Aug. 24 in Roanoke

The free event will last until Aug. 27 and will be held at River’s Edge Park

ROANOKE, Va. – A delicious attraction is headed to the Star City for kids and kids-at-heart.

Starting on Aug. 24 and lasting until Aug. 27, community members can take part in the Lunchables Lunchabuild Aventure at River’s Edge Park in Roanoke.

Each day from 11 a.m. to 6 p.m., you can explore life-sized meat, cheese, and cracker rooms of its Cracker Stacker variety, which stands tall at 10 feet and 34 feet wide.

Lindsey Williams, a mom, attended the event on Thursday.

“I’m an artist and I think it’s so important in every aspect to show your kids how to be creative because it helps them want to learn science and wanna learn math and things like that,”' she said. “Also letting their little brains relax and adventure and go off into different worlds. It’s good for them and their development.”

The family-friendly event is free to the public and will feature a series of puzzles, interactive elements, and building activities.

To learn more, click here.

About the Authors:

Jazmine Otey joined the 10 News team in February 2021.

Kelly Marsh joined the team in July 2023.