Visit Virginia’s Blue Ridge launches spring campaign

It looks like the region will be having a lot of visitors from Northern Virginia this year.

Visit Virginia’s Blue Ridge pulled the wraps off its advertising campaign Wednesday morning.

There will be a lot of emphasis on attracting tourists from Washington D.C. and Northern Virginia, using advertising on buses and in the Metro system, as well as wrapped cars and other advertising.

It’s a plan that worked in 2023.

“We saw exactly what worked last year. We’re able to see that through our measurement and research, and we are fine-tuning the things that we did last year and then adding new things,” said Deborah Wright with Visit Virginia’s Blue Ridge.

Last year’s campaign created a seven percent increase in visitors from Northern Virginia.

About the Authors

Lauren Helkowski joined WSLS 10’s digital team in August 2022, but has held a passion for storytelling long before.

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