College football bowl game now named after Snoop Dogg

Entertainer and his company now presenting sponsor of Arizona Bowl

FILE - Snoop Dogg performs a tribute to Dr. Dre at the Black Music Collective on Thursday, Feb. 2, 2023, at The Hollywood Palladium in Los Angeles. (AP Photo/Chris Pizzello, File) (Chris Pizzello, Invision)

The annual Arizona Bowl might not be considered one of the biggest bowl games in college football, but it might now have its most famous sponsor.

Rapper/entertainer Snoop Dogg and his drink brand “Gin & Juice by Dre and Snoop” — co-founded along with Dr. Dre and named after the hit song in the ’90s — on Monday agreed to become the newest title sponsor of the Arizona Bowl on Dec. 28.

Recommended Videos

The game will now be known as “The Snoop Dogg Arizona Bowl presented by Gin & Juice.”

The game will feature teams from the Mountain West and Mid-American Conferences.

"I’m ready to bring the juice back to college football,” Snoop Dogg said in a video posted on his social media channels.

Snoop Dogg isn’t the first celebrity to sponsor a bowl game, as former NFL player Rob Gronkowski and talk show host Jimmy Kimmel are sponsors for the L.A. Bowl.

So, college football fans, what do you think?

Is this a neat thing for the sport? What other celebrities would you like to see jump on board and sponsor a bowl game?

Let us know below.

About the Author

Keith is a member of Graham Media Group's Digital Content Team, which produces content for all the company's news websites.

Recommended Videos