Top trends and picks for Superbowl 2022 commercials
Commercials went for a record breaking $7 million for a thirty second spot
Jenna Zibton, Anchor
ROANOKE, Va. – Superbowl commercials went for a record-breaking $7 million for a 30-second spot. This year’s in-game ads sold out.
Chris Henson, the creative director for Access Advertising & Public Relations, joined WSLS 10 News Virginia Today to talk through some of the trends we saw in 2022.
Henson said there were some new products advertised like crypto currency, electric cars and sports betting but the real trend was “callbacks”.
He points to:
Dr. Evil for GM electric vehicles
Jim Carrey/Cable Guy for Verizon 5G
The whole Michelob Bowling Alley series of ads with Steve Busciemi with a callback to the Big Lebowski
Larry David doing his Curb Your Enthusiasm thing with history for FTX
Lindsay Lohan for Planet Fitness
He had some favorite ads during the game too:
Rocket Mortgage Barbie Dreamhouse with Anna Kendrick
Alexa’s ad with Scarlett Johansson and husband Colin Jost
NFL tiny football players
Nissan with Eugene Levy
Uber Eats gets extra points for hammering home the product name
