The power of pink was in full force in Roanoke on Tuesday, as hundreds of people packed into The Hotel Roanoke ballroom for the annual Power of Pink fundraiser luncheon for the Virginia Breast Cancer Foundation.

October is Breast Cancer Awareness Month, and with National Mammography Day around the corner, it's a crucial time to highlight the importance of mammograms for early breast cancer detection.

October is Breast Cancer Awareness Month, and the Virginia Breast Cancer Foundation is marking the occasion with its annual Power of Pink fundraiser luncheon.

A local breast cancer survivor is sharing her story of persistence and self-advocacy during Breast Cancer Awareness Month, after doctors initially dismissed her concerns that later proved to be an aggressive form of cancer.

One in eight women in the United States will be diagnosed with invasive breast cancer, and one in 43 will die from the disease, according to the American Cancer Society.

The T.G. Howard Community Center is recognizing those who beat breast cancer.

The Hidden Valley Country Club hosted a Pink Ribbon tennis event in Salem to raise money for the American Cancer Society.

This mother of two really puts the “active” in “active-duty."

The specifics of each stage of breast cancer.

Breast cancer awareness is abundant, as it well should be, but what we don't talk about often enough is breast cancer in men.

Many of us are aware that genetics can play a big role in the risk of getting breast cancer, but age is also a factor.

By now, it's safe to assume most people know: You see a pink ribbon and you immediately think of breast cancer awareness.

Louise Dudley is a 15-year survivor of breast cancer. As the general manager of River Ridge Mall in Lynchburg, Dudley organizes the I Pink I Can event during October, which is Brest Cancer Awareness Month. But this third-annual event means much more.

When it comes to matters of health, it's easy to get misinformation. Breast cancer has a ton of awareness, but yet, there are still things about it that people get wrong.

A group of breast cancer awareness advocates have recast a nursery rhyme to serve as a reminder that women should take charge of their health.

A group of breast cancer awareness advocates have recast a nursery rhyme to serve as a reminder that women should take charge of their health.

Whether you’ve been diagnosed or perhaps it was a friend or relative -- even if you’re just curious, we’ll help answer some of your questions.

Last year, it was just a dream -- serving as a safe haven of comfort and peace, for women recovering from major breast cancer surgery. Now, it’s become a reality for Pat and Phil Gonzales.

Pat Gonzales knows firsthand what it means to be diagnosed with breast cancer, get radiation and then undergo a double mastectomy.

For someone who has never had to experience or endure breast cancer, it might be understandable that there are questions involved. Does a diagnosis typically come as a surprise, or do people often suspect that something feels not quite right?

For someone who has never had to experience or endure breast cancer, it might be understandable that there are questions involved.

LYNCHBURG, Va. – You can find great deals at Lynchburg’s River Ridge Mall. The River Ridge Mall is partnering with Centra for its 2nd annual ‘I Pink I Can’ campaign, where you can add names of those affected by breast cancer to a pink ribbon tree. Through online donations, you can enter for the chance to win a one-of-a-kind pink, diamond necklace valued at $500. We just want to spread the word,” said John Quinlin, manager of the River Ridge Henebry’s Jewelers store. You can be in the running for the diamond necklace by making a donation through Centra’s website.

For someone who has never had to experience or endure breast cancer, it might be understandable that there are questions involved. Does a diagnosis typically come as a surprise, or do people often suspect that something feels not quite right?

ROANOKE, Va. – October is Breast Cancer Awareness month and 10 News spoke with one local survivor about her story. According to the American Cancer Society, 276,000 women will be diagnosed with breast cancer year-to-year. On average, they estimate 42,000 women will die. We spoke with our local chapter of the Susan G. Komen Foundation about awareness and advocacy. For more information on Susan G. Komen Virginia Blue Ridge, click here.

As important as mammograms are in detecting breast cancer, self-exams are just as vital for early detection.

We realize the questions above are quite personal. But we’ll ask, for anyone who might be open to sharing: How did you learn of your breast cancer?

These days, it’s pretty rare not to know someone who has struggled with cancer, especially breast cancer.

In January 2019, Karen Madaras and her business partner took a leap of faith -- or a powerful, ninja-warrior-style athletic jump, to be more accurate: They opened a themed gym in the Memorial area of Houston.

These days, it’s pretty rare not to know someone who has struggled with cancer, especially breast cancer.

Have you ever asked yourself, “Should I have had my first mammogram already?”Or perhaps: “The guideline has changed, hasn’t it? But this website stressed that it’s a woman’s personal decision when she wants to begin mammogram screening and how often to repeat it. Consider that the U.S. Preventive Services Task Force mammogram guidelines recommend women begin screening at age 50. “Findings from randomized trials of women in their 40s and 50s have demonstrated that screening mammograms decrease breast cancer deaths by 15 to 29 percent.”Just keep in mind, mammogram screening isn’t perfect. Your medical history and your individual breast cancer risk will come into play.

BLUE RIDGE, Va. - In honor of Breast Cancer Awareness month, a local farm raised money Sunday by showing off their pink pumpkins. Layman Family Farms grows these pumpkins that are actually pink. Every year, they donate $1 for each admission ticket sold to the local chapter of Susan G. Komen. Unfortunately, there weren't as many pink pumpkins this year due to the summer's extreme heat, but hundreds of people still came out to support the cause. Over the past seven years, the farm has been holding the event, they've raised $12,000 to $15,000.

October is Breast Cancer Awareness Month. Did you know breast cancer is the most commonly diagnosed cancer, and a leading cause of death among women? Studies have suggested that breastfeeding reduces breast cancer risk. “I had brought my hand pump and I just decided to go for it. “It takes a little bit of work with the hand pump, and my legs were very tired.

Acupuncture can help breast cancer patients deal with the side effects of their treatment, according to a study. The reduction in hot flashes lasted longer for those breast cancer patients after completing their acupuncture treatment, compared to patients after stopping their drug therapy plan. Eighty percent of women treated for breast cancer suffer from hot flashes after being treated with chemotherapy and/or anti-estrogen hormones, such as Tamoxifen and Arimidex. The news release said the study was based on a randomized trial with 47 patients who had either acupuncture or venlafixine. Results showed that acupuncture reduced hot flashes as effectively as venlafaxine, with no side effects.

Content provided by Cancer Therapy & Research CenterAccurate assessment of the extent of disease, or Stage, at the time of diagnosis, is one determinant of prognosis or risk of future recurrence of the cancer, and also determines ideal initial treatment. Thus, the Stage of breast cancer only applies to the extent of cancer at first diagnosis and the stage does not change over time. Any recurrence of cancer after initial treatment is simply called recurrence or metastasis. The Stage of breast cancer can be a clinical stage, (the extent of breast cancer as determined purely by examination of the patient at the bedside or with basic mammograms or scans), or pathological stage referring to the establishment of extent of the cancer after surgery as determined by microscopic examination of the tissue removed at surgery. So, T1N0M0 denotes early stage cancer or Stage-I, whereas, a T1N1M1 cancer is a Stage-IV.

The main reason for the difference in survival rates is that breast cancer is not just one disease. Women and men with ER-positive breast cancer tend to have an initial lower risk of the cancer coming back after breast surgery compared with women whose tumors do not have estrogen receptors (known as ER-negative breast cancer). Information regarding a tumor's ER status is one of the most important factors that guide breast cancer treatment decisions. Another very important type of breast cancer is the human epidermal growth factor receptor 2, or HER-2 amplified breast cancer subset. It is important for doctors to be able to identify and understand these and other specific subtypes of breast cancer.

According to the American Cancer Society, about 1 out of every 3,000 pregnant women are diagnosed with breast cancer. According to the American Cancer Society, there is a link between estrogen levels and the growth of breast cancer cells. According to Kazer, for many women, pregnancy after or during breast cancer can come without huge risks. Kazer said doctors are learning that women who have babies after breast cancer are not more likely to have recurrences, and that women who develop breast cancer during pregnancy do not have a worse prognosis. For these reasons, Courtney thinks breast cancer patients need to be aware that getting pregnant might still be possible.

Although male breast cancer accounts for only 1 percent of all breast cancer cases in the U.S., the incidence rate among males increased annually between 1975 and 2004. Because male breast cancer is so rare, delayed diagnosis often results in the disease proving more deadly for men. "I lost my father to male breast cancer because there wasn't sufficient awareness about how this disease impacts men," Nick said. "There is a tremendous need to increase male breast cancer awareness efforts across the country." That search was hard at times as information about male breast cancer was, and still can be, hard to come by.

Liz Sinclair, Contributing writerMany women these days with breast cancer return to work while still undergoing treatment. Women with breast cancer who return to work should inform their health care providers so that treatments can be scheduled outside of working hours. Dian, a radio journalist, returned to work six weeks after undergoing surgery for breast cancer while still receiving chemotherapy and radiation. Barbara Hoffman, a founding chair of the National Coalition for Cancer Survivorship, said, "Employment discrimination against cancer survivors has decreased. Also, attitudes about cancer exemplified by the use of terms such as cancer survivor and cancer survivorship have also helped to decrease workplace discrimination."

By Mayo Clinic News NetworkResearchers at Mayo Clinic are exploring an association between the spread of breast cancer and asthma. Study results are suggesting a woman with both breast cancer and asthma could be at an increased risk of the cancer spreading to her lungs. "Women with asthma were getting mets to their lungs almost two times greater in frequency than women who did not have asthma," said James Lee, Ph. If there are any cancer cells circulating in your blood stream, they too can enter the lungs through those gateways. One in the lungs, the cancer cells can begin to grow.

Of course, relationships are affected during a disease as devastating as breast cancer, but we have some control over whether this effect is negative or positive. Breast cancer is one of the most commonly found types of cancer. A woman's concept of breast cancer may color all her interactions, making it difficult to relate normally. Breast cancer can also affect one's sense of identity. Continuing to be happy to see the person, and showing it, is important for the breast cancer patient to see in the faces of those around her.

Unfortunately, most patients are not receiving adequate information, according to a report by the American Society of Plastic Surgeons. Not according to at least one breast cancer survivor. Another Web site with a lot of information on breast reconstruction WebMD.comReconstruction Vs. AugmentationBreast reconstruction is very different from breast augmentation. While breast augmentation involves the insertion of a silicon sack under an existing breast to enlarge it, breast reconstruction involves replacing skin, breast tissue and the nipple. Regular breast cancer exams and screening should continue since a recurrence can be detected and treated.