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JONATHAN SLYE


Blue Ridge Rock Festival leaves Pittsylvania County for Virginia International Raceway

Organizers announced Friday they’re relocating the Blue Ridge Rock Festival from Pittsylvania County to the Virginia International Raceway (VIR) in Halifax County after facing challenges in 2021, including long lines for parking, camping, permits and vendors.

Original organizer of Blue Ridge Rock Festival speaks out after announcement of new management

Jonathan Slye tells us he will still be involved, but will work more on scheduling talent and marketing.

Blue Ridge Rock Festival to return in 2022 under new management

The Blue Ridge Rock Festival will return in 2022 after much controversy this year but with a major change.

Pittsylvania County leaders say bills from Blue Ridge Rock Festival have been paid

After the county took it’s the $337,000, a spokesperson says $11,000 dollars was sent to Purpose Driven Events with the remaining $152,000 going to pay the meals tax and other fees.

Blue Ridge Rock Festival organizer addresses claims of unpaid bills to Pittsylvania County

On Tuesday and only on 10 News, you heard from Slye in his first television interview since before the festival. In part two of the exclusive sit down, he claims his company is owed money, too.

Organizer of Blue Ridge Rock and Country festivals speaks out after fan frustrations

Jonathan Slye, the CEO of Purpose Driven Events and organizer of the Blue Ridge Rock and Country Festivals, is speaking out after the two events left ticketholders frustrated.

Blue Ridge Rock Festival promoter owes more than $300,000 in unpaid bills to Pittsylvania County

Hundreds of thousands of dollars are owed to Pittsylvania County for its involvement in the Blue Ridge Rock Festival, according to county leaders.

COVID-19 or a never-issued permit? Confusion remains as to why the Blue Ridge Country Festival was actually postponed

It’s not COVID-19, rather, it’s pulled permits that caused this weekend’s Blue Ridge Country Festival to be postponed, according to Pittsylvania County officials.

Major events draw COVID-19 concerns, venues adapt in order to comply

Major events are drawing concern because of an increase in the delta variant and covid-19 cases.

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Pittsylvania County Board of Supervisors approves Blue Ridge Rock Fest permit

Pittsylvania County leaders unanimously approved what’s being billed as the second-largest rock festival in North America Tuesday night.

Large amphitheater set to open in Danville in August

Va. – People in Danville will have a new place this summer to unwind and see their favorite music artists in concert. Purpose Driven Events announced it plans to open “Blue Ridge Amphitheater,” a 30,000 capacity amphitheater, in August with five music festivals already scheduled for this year. This announcement comes shortly after Purpose Driven Events bought The Ridge, formerly known as Phase 2 and Cattle Annies, in February for $3.5 million. “Blue Ridge Amphitheater is a massive game-changer for this market,” said Chief Executive Officer Jonathan Slye. Concerts and festival lineups haven’t been announced, but fans can subscribe to venue updates and show announcements here or follow the new venue on Facebook or Instagram.

Phase 2 in Lynchburg preps for renovations under new ownership

After 27 years as an event venue in the Hill City, Phase 2 is gearing up for some big changes, starting with its name. Purpose Driven Events announced on Thursday that the entertainment venue will now be called “The Ridge” and will embody passion, integrity and sustainability as its key principles. The venue was bought for $3.5 million last week by Purpose Driven Events, which is led by chief executive officer Jonathan Slye. Purpose Driven Events’ mission is to have a purpose behind each event and Phase 2 will be no exception, with a new focus on sustainability and environment-friendly infrastructure. The venue also plans to bring in more diverse acts going forward including comedy, car shows and mixed martial arts.

Lynchburg concert venue set to close this fall

LYNCHBURG, Va. - A popular concert venue will be closing its doors for good in Lynchburg later this year. On Saturday, Nov. 2, Phase 2 will hold its final concert, according to Jonathan Slye, with Lynchburg Concerts. Slye posted in his Facebook group, Lynchburg Concerts Insiders, that the managing partner of Phase 2 is set to retire, which is why the business is closing. The building, its contents and the land are now for sale for $4 million, according to Slye. Copyright 2019 by WSLS 10 - All rights reserved.

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