This summer, Roanoke will be in full bloom as The Humble Hustle Company and Not Your Average Everything present Lost in the Flowers: Not Your Average Weekend, an immersive three-day celebration taking place June 6–8, 2025. Designed to elevate the cultural pulse of the city, this weekend will offer a soul-stirring mix of music, food, art, and community—inviting locals and visitors alike to get beautifully lost in the moment.

Dolly Parton celebrated the 40th anniversary of Dollywood’s first opening day on Friday!

Earth Day is Tuesday, April 22, but Virginia State Parks are inviting locals to celebrate all week long.

Earth Day might now be for a couple of days, but that didn’t stop hundreds from gathering today to celebrate what makes this planet a great home.

The Lynchburg Area Youth Sports Initiative is hosting their Annual Unity Walk & Celebration on Saturday, Feb. 22. Areas of 5th Street, between Pierce Street and Harrison Street, will be closed due to the event.

Staff and residents at Friendship Richfield Living are celebrating Valentine’s Day with a special delivery. 10 News Photojournalist Dwayne Murrell shows us the celebration.

The American Red Cross Southwest Virginia is now accepting nominations for their 21st Annual Celebration of Heroes event!

The community gathered to say goodbye to a beloved student-athlete who unexpectedly passed away last Sunday.

In Southwest Virginia, NASCAR and moonshine are more than pastimes—they are central to the region’s spirited heritage. On Saturday, the community came together to celebrate both with a special event honoring NASCAR icon Curtis Turner and the launch of a new historic trail.

The festival features fireworks, food, inflatables and a live band.

The records store opened in 1953 in Floyd.

Bars, restaurants, and other businesses are getting ready for one of the largest celebrations of the year in Roanoke.

The theme of this year's luncheon was 'The Struggle Continues for Justice'.

Nominations for the 17th annual “Help Can’t Wait” celebration of heroes opened on Monday.

ROANOKE, Va. – Every year, March 2 is Read Across America Day! This year-round program focuses on motivating children and teens to read. Many of us at WSLS 10 usually go into classrooms and read but that wasn’t possible due to COVID this year. David Stewart Wiley read ‘Green Eggs and Ham.’ He took his own spin on it and made it up as he went along playing his piano, walking around his house and making up his version based on what he saw. WSLS 10 Morning Anchor Jenna Zibton read ‘One Fish, Two Fish, Red Fish, Blue Fish’.