Retail analysts say the first day of Amazon’s Prime Day event and competing sales drove solid online spending.

Virginians shopping online at Walmart may have noticed a new pop-up warning them about how their reproductive health data is tracked. It’s the result of a new state law designed to protect personal privacy, and more retailers are expected to follow suit.

The Henry County Sheriff’s Office said that it was investigating a robbery that occurred in a Walmart parking lot in Martinsville on Monday.

Nike’s shares are rising sharply after saying it plans to shift some of its production away from China.

U.S. wholesale prices rose modestly last month from a year earlier, another sign that inflationary pressures remain mild.

The school graduation season is the busiest time of year for the Walmart workers who hand-decorate cakes per customers’ orders.

Roanoke Police are currently investigating reports of a shooting near Valley View Mall Tuesday night. This is a developing story and details are limited at this time, 10 News will continue to update this story as we receive more information.

The Republican-controlled Federal Trade Commission has voted to dismiss a lawsuit against PepsiCo that the previous commission filed in the waning days of the Biden administration.

Retailers are trying to navigate their way through economic uncertainty in 2025.

Home Depot doesn’t expect to raise prices because of tariffs, saying it has spent years diversifying the sources for the goods on its shelves.

After recovering from an initial jolt, U.S. stocks drifted through quiet trading following the latest reminder that the U.

Treasury Secretary Scott Bessent has acknowledged that Walmart, the largest U.S. retailer, may pass along some of the costs from President Donald Trump’s tariffs to its shoppers through higher prices.

President Donald Trump has ripped into Walmart, saying on social media that the retail giant should eat the additional costs created by his tariffs.

U.S. consumer sentiment fell slightly in May for the fifth straight month as Americans increasingly worry that President Donald Trump’s trade war will worsen inflation.

Volley after volley of tariffs — and at times on-again, off-again trade actions — have put companies around the world on edge.

U.S. wholesale prices dropped unexpectedly in April for the first time in more than a year despite President Donald Trump’s sweeping taxes on imports.

Walmart, which became the nation’s largest retailer by making low prices a priority, has found itself in a place it’s rarely been: Warning customers that prices will rise for goods ranging from bananas to car seats.

Nearly six years after a man fatally shot 23 people in a racist attack targeting Hispanic shoppers at a Walmart in Texas near the U.S.-Mexico border, the gunman's criminal case is set to come to a close.

The internet has offered up a host of alternatives as egg prices continue to be stubbornly high.

Shares of Cal-Maine Foods, the largest U.S. egg producer, fell in after-hours trading Tuesday after the company acknowledged it is being investigated by the antitrust division of the U.S. Department of Justice.

Sending children back to school in new sneakers, jeans and T-shirts is likely to cost U.S. families significantly more this fall.

A Michigan judge came up with a creative way to punish Walmart shoplifters: wash cars for free in the community when spring arrives.

A Romanian man has been arrested after card-skimming devices were found in Walmart stores throughout Virginia and other states on the East Coast, according to the Bedford Police Department.

Walmart delivered another year of strong sales and profits with its competitive prices an increasingly strong magnet for inflation-weary shoppers, but this year appears to come with new challenges in an uncertain economic landscape.

Wall Street retreated from its record after a sharp slide for Walmart weighed on U.S. stock indexes.

A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives.

Civil rights activists have gathered outside Target's Minneapolis headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

Discount store chain Target says it’s joining rival Walmart and a number of other prominent American brands in scaling back corporate diversity, equity and inclusion initiatives.

A lawsuit filed by the Federal Trade Commission alleges that food and beverage maker PepsiCo engaged in illegal price discrimination by giving unfair price advantages to one big-box retailer.

A national rights group says more U.S. companies are providing strong benefits and protections to LGBTQ+ employees despite conservative activists pressuring high-profile brands to stop participating in the organization’s annual workplace report card.

McDonald’s is ending some of its diversity practices, citing a U.S. Supreme Court decision that outlawed affirmative action in college admissions.

Value was in vogue in 2024.

Consumers in the U.S. are scouring the internet for online deals as they look to make the most of the post-Thanksgiving shopping marathon on Cyber Monday.

Walmart’s sweeping rollback of its diversity policies is the strongest indication yet of a profound shift taking hold at U.S. companies that are re-evaluating the legal and political risks associated with bold programs to bolster historically underrepresented groups in business.

Walmart, the world’s largest retailer, is rolling back its diversity, equity and inclusion policies, joining a growing list of major corporations that have done the same after coming under attack by conservative activists.

Target has reported sluggish sales and slumping profits in the fiscal third quarter as inflation-weary customers curtailed their spending on apparel and other non-essential items.

U.S. stocks drifted to a mixed finish, though the modest moves for indexes masked some thrashing underneath the surface.

Walmart ratcheted up sales and profits again in the third quarter with its comparatively low prices proving a powerful draw for shoppers seeking to cut spending where they could.

With Thanksgiving less than two weeks away, food retailers are trying to tempt Americans who haven't recovered from recent price inflation.

It’s one of the most under-publicized policies of some of the biggest U.S. retailers: sometimes they give customers full refunds and let them keep unwanted items too.

The number of Americans filing for unemployment benefits fell last week, but the total number of those collecting benefits rose to its highest level in almost three years.

Walmart says it has reached a proposed settlement pact related to three lawsuits filed by shareholders on behalf of the company over the handling of prescription opioids.

Washington state is in court to try to block a proposed merger between Albertsons and Kroger.

The chief executive officers of Kroger and Albertsons have insisted that merging would allow the two supermarket companies to lower prices and more effectively compete with retail giants like Walmart and Amazon.

Walmart has recalled nearly 10,000 cases of apple juice sold in stores across the U.S. The product was found to contain potentially harmful levels of inorganic arsenic.

Wall Street rallied close to its record heights after data showed the U.S. economy is holding up better than expected.

It’s the last day to donate school supplies to students in need during our Load the Bus Event.

WSLS is partnering with Roanoke City, Salem City, Roanoke County, and Craig County Public Schools for Walmart’s Load the Bus program during tax-free weekend.

Mass market retailers in the U.S. are plying shoppers with offers for computers, clothes and other back-to-school essentials at affordable prices.

Roanoke County Public Schools are partnering with Walmart’s Load The Bus program again during Tax-Free weekend this August.

Roanoke City Public Schools, Salem City Public Schools, Roanoke County Public Schools and Craig County Public Schools are all partnering with Walmart’s Load The Bus program again during Tax-Free weekend this August.

Construction is underway for a new location at Valley View

Walmart has spent three years overhauling its mix of adult apparel to make it stylish as well as sensible for middle America.

Amazon is partnering with hip-hop star Megan Thee Stallion to boost sales for its 10th annual Prime Day discount event.

Walmart is offering new perks for its hourly workers.

Target is reporting a decline in quarterly revenue as still-stubborn inflation cuts into shoppers’ spending.

Free health screenings will be available at Walmart pharmacies across the country this weekend.

Asian shares have retreated after U.S. stocks edged back from their record heights.

Americans unexpectedly paused their spending in April from March as inflation continued to sting and elevated interest rates made taking on debt more burdensome.

Walmart on Tuesday announced layoffs affecting several hundred jobs at the retail giant's campus offices and said it will be requiring most remote workers and personnel in its Dallas, Atlanta and Toronto offices to relocate to office hubs in Bentonville, Arkansas; Hoboken, New Jersey; and the San Francisco Bay Area.

A Wytheville woman is facing charges after police said she rammed her vehicle into a VSP trooper’s vehicle before speeding away.

The Amherst Co. Sheriff’s Office has given an all-clear after a shooting threat against the Madison Heights Walmart, according to Amherst County Public Schools.

Walmart is closing its health centers and virtual care service after struggling to find success with the offerings.

Walmart is launching its biggest store-label food brand in 20 years in terms of the breadth of items.

Americans increased their spending pace in March at a better-than-expected pace from the previous month, underscoring how shoppers remain resilient despite inflationary pressures and other economic challenges.

Most news organizations hold its journalists to strict ethical standards to avoid conflicts of interest either real or perceived.

Consumer Reports says some doorbell cameras sold by Amazon and other online retailers have security flaws that could allow bad actors to view footage from the devices or control them completely.

Amazon.

Walmart is buying the smart TV maker Vizio for $2.3 billion as it attempts to expand its rapidly growing advertising business to compete with Amazon.

Walmart has reported another quarter of strong results.

Walmart plans to build or convert more than 150 U.S. stores in the next five years, while continuing to remodel existing stores.

Walmart is further sweetening the perks for its U.S. store managers as the nation’s largest retailer and private employer seeks to retain and attract top workers in a still competitive job market.

Walmart has unveiled plans to dive further into the world of artificial intelligence — and drones — to improve its customers’ shopping experiences.

Haven’t ordered any of your holiday gifts yet.

Three major U.S. retailers — Amazon, Target and Walmart — say they’re suspending sales of water-bead products marketed to young children due to growing safety concerns.

Walmart is the latest company to publicly join the growing flock of major advertisers to pull spending from X, Elon Musk’s beleaguered social media company, amid concerns about hate speech — as well as reaching a sizeable audience on the platform.

Retailers are kicking off the unofficial start of the holiday shopping season on Friday with a bevy of discounts and other enticements.

Virginia Governor Glenn Youngkin has ordered flags to be flown at half-staff on Wednesday, Nov. 22 in memory and respect of the Chesapeake community after last year’s shooting at Walmart.

Police say a gunman opened fire inside a Walmart in Ohio and wounded four people before killing himself, the second shooting in 24 hours at a store operated by the retail giant.

Walmart extended its streak of strong quarterly gains heading into the holiday season as its low-prices continue to attract shoppers looking for deals in a tough economic environment.

Macy’s third-quarter sales declined as consumers remain cautious on their spending, but the results and its adjusted profit both topped Wall Street’s expectations.

The number of Americans applying for unemployment benefits last week ticked up modestly after falling to the lowest level in seven months the week before.

Local school districts are prepping for a big weekend as they host the annual “Load the Bus” event at local Walmart's.

Local school districts are prepping for a big weekend as they host the annual “Load the Bus” event at local Walmart's.

A North Carolina man who drove his car into a group of migrant workers in a Walmart parking lot has turned himself in to police.

A Salem man has been sentenced to 20 years in federal prison for his role in a Walmart shootout during a methamphetamine deal in November of 2021.

Allstate Gillespie Agency kicked off their 'Put the Kids in Good Hands Back to School Fundraiser' Monday.

The Henry County Sheriff's Office is investigating a robbery that occurred at Woodforest Bank located inside Walmart in Martinsville.

Buy now, pay later options can be found everywhere these days — available at checkout retailers like Amazon and Walmart, and even at restaurants and grocery stores.

Walmart will pay half a million dollars in civil penalties to the state of California over allegations that it was selling and allowing third-party vendors to sell brass knuckles on its website.

A man has been arrested after allegedly using counterfeit bills to take more than $63,000 worth of merchandise from 28 different Walmarts along the East Coast, according to the Amherst County Sheriff’s Office.

Target plans to invest as much as $5 billion this year expanding services for customers, including a drive up service for returns, renovations at 175 stores and improvements in online shopping.

Walmart on Tuesday reported strong sales for the holiday season as budget-conscious consumers looking for better deals flocked to its stores.

Home Depot says it’s investing $1 billion in wage increases for its U.S. and Canadian hourly workers.

Amazon will require corporate employees to return to the office at least three days a week.

Police in El Paso, Texas, say one person was killed and three other people were wounded in a shooting Wednesday in a shopping mall.

Police in El Paso, Texas, say a one person has been killed and three others have been wounded in a shooting at a shopping mall.

A Texas man has pleaded guilty to federal charges accusing him of killing nearly two dozen people in a racist attack at an El Paso Walmart.

The man accused of killing nearly two dozen people in a racist attack at a Texas Walmart plans to plead guilty to federal charges in the case.

A Charlottesville man is wanted after allegedly threatening to bomb a Walmart in Wytheville on Sunday, Jan. 22, according to the Wytheville Police Department.